The most important step when planning to expand your restaurant is to set SMART goals and put in place an action plan.
Starting without having clarified what the objectives you want to achieve would make you miss your meeting with the expected growth and with your target audience, who does not yet know that it is you who have the solutions they are looking for.
To capitalize on the investment of time, money and energy that you are going to devote to launching a new restaurant, you must first know precisely your market and your audience, understand how you will stand out and what is the added value that you offer and that the competition does not provide.
It means choosing the short, medium- and long-term SMART goals you want AND CAN achieve with your business.
Whether in life, business, or mentoring, it is essential to set goals. Specific parameters in setting objectives should be known and followed by everyone. In determining your goals, it is better to be witty and intelligent or “SMART RESTAURANT.”
Specific – It is not precise enough to say, “I want to succeed.” Objectives should be crystal clear and as detailed as possible.
Measurable – When? How? Goals need concrete and measurable results.
Action-oriented – Make sure you can measure the steps necessary to reach each objective.
Realistic – You may have great difficulty establishing your business on the moon or having a growth of 1,000% hundred each year. Prevent yourself from setting goals that are not attainable. Satisfaction comes from achieving objectives. Once you get to where you wanted to go, you can still line up for more distant shores.
Timely – Identify deadlines for achieving short and long-term goals. It is by assessing your progress through short-term steps that you can stay on track to achieve your long-term goals.
Identify your target audience
Identifying which subset of the population is looking for your products or services and refining the age group, gender, social level, geographic location, etc. of your target audience will make setting the goals for your site much easier.
Who is your target audience?
Is it the local population, your neighbourhood, your city, the whole country?
Where are these people located across the country?
Do they belong to a particular demographic population – young families, professionals, elderly or single people, men, women, children, teenagers?
Think of your favourite customer or subscriber.
The Goal Setting Structure has been developed to assist you in the goal-setting process. These concepts will serve you and your mentor when you set the goals for your SMART RESTAURANT.